Send new customer lead events to ad platforms
Send new customer lead events to ad platforms
When new customer records arrive from checkout, your ad audiences may miss buyers and welcome offers won't trigger. Forward lead events to ad endpoints so campaigns reach purchasers within minutes.
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Overview
When buyers don't make it into your ad platforms, welcome offers and retargeting miss their window and revenue drops. This flow forwards new customers as server-side lead events so marketing can start campaigns and retargeting within minutes.