Send lost-deal conversions to ad platform for attribution

Your closed-lost deals often miss offline conversion signals, skewing attribution and wasting ad spend. Send categorized offline conversions to your ad account so reports reflect true losses quickly.

Overview

When lost-reason updates stay locked in the CRM, ad reporting undercounts outcomes and budgets drift. This flow turns each closed-lost reason into a categorized offline conversion so campaign managers see true performance and can realign spend within the next reporting cycle.