Send CRM purchase conversions to ad platform for attribution
Send CRM purchase conversions to ad platform for attribution
Your CRM leads marked as sold often lack ad attribution, leaving campaign ROI unclear. Routing purchases to the ads conversion API lets marketing attribute revenue and adjust bids within minutes.
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Overview
When sold leads never reach your ad platform, campaign attribution and bidding degrade. Route qualifying CRM sales into your ads conversion endpoint so marketing managers can see revenue attribution and adjust bids within minutes.