Send CRM lead events to ad conversion tracking
Send CRM lead events to ad conversion tracking
CRM leads missing ad click IDs break conversion attribution and hide channel performance. The flow sends qualifying leads to the ad conversion endpoint so reporting updates the same day.
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Overview
When ad click IDs don't flow from CRM to your ad platform, campaign ROI is opaque and spend can't be reconciled. This flow forwards qualifying CRM leads to the ad conversion endpoint within minutes, giving campaign managers same-day attribution and faster spend adjustments.