Send conversion events to ad platform from incoming leads
Send conversion events to ad platform from incoming leads
You receive lead and won-offer payloads without conversion value, so ad campaigns are misattributed. Syncing value events to ad reporting restores accurate ROAS for campaign managers within minutes.
Overview
When closed deals and lead payloads don't carry conversion value, your ad reporting lies and campaign optimizations miss the mark. This flow forwards deal value into ad reporting so campaign managers see true conversion value within minutes and can reallocate spend before the next review.