Send conversion event on lifecycle change to attribution
Send conversion event on lifecycle change to attribution
Lifecycle updates aren't recorded as conversions, creating attribution gaps that hide channel performance. Send conversion events so marketing managers see corrected channel credit within minutes.
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Overview
When lifecycle changes fail to emit conversion events, paid channels are miscredited and campaign decisions lag. This flow forwards lifecycle-based conversion signals to your attribution system so marketing managers see corrected channel credit within minutes and can reallocate spend ahead of the next campaign cycle.