Send contact conversion events instantly to ad platforms
Send contact conversion events instantly to ad platforms
Your contact lifecycle updates aren't reaching conversion reporting, skewing campaign attribution and bid decisions. Fix attribution so marketing ops and campaign managers can act within minutes.
Overview
When lifecycle changes don't reach ad platforms, bidding and attribution stay stale and media efficiency suffers. This workflow captures qualifying lifecycle updates, hashes identifiers, and posts conversions to your ad reporting so campaign managers see corrected attribution within minutes.