Send canceled reservation events to customer marketing profiles

Canceled reservations don't reach marketing, so withdrawn guests get promotions. Keeping guest records current prevents emailed offers to canceled guests before the next send.

Overview

When reservations are canceled, outdated marketing data causes withdrawn guests to receive offers and skews segmentation. This flow pushes cancellations into your marketing platform and updates subscriber records so campaign managers stop emailing canceled guests and lists are corrected within minutes before the next send.