Send booked-call events to ad conversion platform for tracking
Send booked-call events to ad conversion platform for tracking
Your booked-call opportunities aren't tracked in ad conversions, leaving campaign managers without accurate attribution. Server-side events restore measurement and retargeting capability within minutes.
Overview
When booked calls don't flow to your ad measurement layer, attribution and retargeting break and campaign decisions lag. This flow surfaces booked-call events server-side so campaign managers regain accurate attribution and can act within minutes.