Send ad conversion events from new lead forms
Send ad conversion events from new lead forms
Your Facebook lead form submissions don't always reach your ad conversion feed or CRM, causing missed optimization signals. Leads are signaled back for bidding and audience optimization within minutes.
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Overview
If conversion signals from your lead forms don't reach the ad platform, bidding and audience learning stall and campaign performance degrades. This flow closes the loop by finding or creating the CRM lead and sending conversion events back to your ad platform so campaign managers regain conversion signal within minutes.