Route leads to next cadence step and create contact
Route leads to next cadence step and create contact
When lead webhooks arrive without a linked CRM record, sequence progress stalls and reps lack prospect context. It routes leads and creates contacts so SDRs can resume outreach same day.
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Zap details:
Overview
Stop sequences from stalling when external systems are out of sync. This orchestration validates incoming leads, creates marketing contacts when needed, and triggers the next cadence step so SDRs have prospect context within minutes.