Route incoming webhook payloads to downstream processing endpoint
Route incoming webhook payloads to downstream processing endpoint
When raw marketing event webhooks arrive unprocessed, your campaign reports and audience updates stall. Forward and normalize payloads so marketing ops can process events in minutes.
Overview
Unrouted marketing webhooks leave audiences and attribution stale; routing and normalizing incoming events gives campaign managers reliable, actionable data. Implement this flow to make events available to downstream systems within minutes and keep campaign targeting current.