Revenue ops: trigger enrichment requests when flagged in CRM

Revenue ops see enrichment flags flipped but contacts stay unenriched, causing misqualified outreach. Sales reps receive enriched contact details and can qualify leads faster.

Overview

Contacts left unenriched lead to misqualified outreach and lost momentum for revenue ops in IT services. This workflow turns enrichment flags into immediate enrichment requests so sales reps get richer profiles and can do higher-confidence outreach — customers report faster response times and fewer manual lookups.

Notable Features

Create enrichment requests on flag
Notify assigned sales reps
Attach enrichment profile to contact