Retail marketing: update lead scores on page views

Marketing ops miss high-intent retail visitors when view signals aren't captured, causing outreach to target cold contacts. It bumps lead scores in CRM and marketing so sales chase engaged shoppers.

Overview

Retail marketing ops lose conversions when browsing signals don't flow between systems. This workflow unifies page and product view signals into lead scores across marketing and CRM, so sales focus outreach on shoppers who showed clear intent and missed follow-ups are reduced.

Notable Features

Increment lead scores from view events
Route high-score leads to CRM
Alert sales on increased engagement