Record marketing opt-outs from forms to customer profiles

Your opt-out form responses can leave unsubscribe status unrecorded, causing accidental campaign sends. Capturing each opt-out into customer profiles ensures lists are cleaned before the next send.

Overview

When unsubscribe responses arrive, manual updates create send risk and hurt deliverability. This workflow writes each opt-out into the customer profile and fires an opt-out event in minutes so campaign managers can exclude opted contacts before the next campaign.