Real estate marketing: Capture lender-to-realtor referrals

Marketing ops at small real estate firms miss referral tags that go unrecorded, risking lost prospects and commission. Create referral events when the tag appears so reps prioritize outreach.

Overview

Unlogged referral tags create blind spots that can cost prospects and commission. Turning every 'Lender to Realtor Mirror' tag into a standardized referral event ensures sales reps always see and prioritize referred prospects, eliminating missed notifications and producing cleaner pipeline records.

Notable Features

Create standardized referral events
Attach contact info to referrals
Notify reps for prioritized outreach