Publishing IT: keep attendee payments and contacts linked

IT admins in publishing lose attendee and payment info when transactions aren't in the CRM. This creates event interactions and updates contacts for paid or invoiced transactions so ops can follow up.

Overview

Publishing IT teams risk missed outreach and incomplete attendee histories when transactions aren't tied to CRM contacts. This workflow ensures every paid or invoiced transaction creates an event interaction and updates the contact record, giving ops a clear, actionable attendee and payment trail so follow-ups happen reliably.

Notable Features

Create event interactions in CRM
Update contact payment status fields
Associate contacts with event records