Publishing IT: ensure ad creative arrives before placement

IT coordinators miss advertiser ad specs in calendar bookings, risking missed placements. That ensures operations receive creative on time for scheduled fulfillment.

Overview

Missed advertiser specs cost placements and create last-minute fulfillment chaos for publishers; IT coordinators end up firefighting. This calendar-driven workflow requests size-specific assets, flags missing contacts, and routes reminders so operations get creative before scheduled placements, producing visible results like zero missed follow-ups and smoother fulfillment.

Notable Features

Send size-specific material requests
Calculate pre-placement due dates
Notify operations of missing contacts