Publish tobacco press entries to industry RSS
Publish tobacco press entries to industry RSS
PR and marketing managers miss tobacco coverage buried in a monitoring sheet, costing media visibility. This posts new rows to the industry RSS, so PR can surface coverage to stakeholders quickly.
Overview
PR and marketing risk missed media mentions when coverage sits in spreadsheets, costing visibility with stakeholders and external audiences. This workflow posts tobacco-related monitoring rows to an industry RSS and alerts PR, so earned coverage is surfaced and response times drop dramatically.
Notable Features
- Post new sheet rows to RSS
- Filter entries for tobacco coverage
- Notify PR of published items