Prevent unsubscribes from being ignored in real estate marketing

Head of marketing sees unsubscribes with no matching contact, causing compliance gaps and risky continued sends. Alerts notify ops to reconcile records and stop further sends.

Overview

Unmatched unsubscribe requests create real compliance risk and can keep your lists sending to people who opted out. This workflow routes every unmatched unsubscribe to operations for reconciliation, eliminating ignored opt-outs and preventing further sends. The result is clearer audit trails and zero missed unsubscribe investigations.

Notable Features

Notify operations of unmatched unsubscribes
Assign follow-up tasks to ops staff
Log incidents in central spreadsheet