Prevent duplicate leads by reattempting master matching overnight

Operations coordinators get unmatched webhook leads that create duplicate records and missed sales follow-ups. An overnight reattempt links leads to master records so sales can follow up promptly.

Overview

Unmatched leads create duplicate records and let sales opportunities slip away. This workflow retries matching after a short delay and updates the master lead record so operations coordinators have a single source of truth and sales can follow up confidently. The result is cleaner lead lists, fewer duplicates, and faster handoffs to sales.

Notable Features

Reattempt unmatched leads after delay
Update lead record to master
Alert ops on successful rematch