Prevent delivering campaigns to opted-out master marketing contacts

Campaign managers see inactive or do-not-email addresses on master lists, risking deliverability. This workflow unsubscribes them so campaign managers keep a compliant, deliverable audience.

Overview

Inactive or do-not-email contacts left on master lists create deliverability and compliance risk for marketing programs. This workflow routes incoming status updates to unsubscribe flows so campaign managers preserve list quality and prevent wasted sends. Marketing teams report cleaner lists and fewer missed unsubscribe actions.

Notable Features

Unsubscribe flagged contacts from master list
Filter incoming status updates
Record unsubscribe actions for audit