Populate missing first and last names on contact records
Populate missing first and last names on contact records
Your contact records only have a full-name string, leaving lists unsearchable and segments incomplete. Populates first and last name fields so campaign managers can segment reliably ahead of sends.
Overview
Contacts that only carry a single full-name string make segmentation and personalization brittle and slow down campaign launches. This flow splits those names and updates records so campaign managers get clean, searchable lists ready for segmentation and outreach ahead of sends.