Pharma comms capture eye mentions for PR response

Chief communications officers in pharma miss eye-health mentions across outlets, creating PR gaps and risking investor perception. It logs mentions to a central tracker so comms prioritize PR responses.

Overview

Pharma communications risk investor scrutiny when eye-health coverage slips through the cracks. This workflow captures and centralizes public mentions, flags high-priority coverage, and routes items to comms so PR responses are coordinated and response times drop dramatically.

Notable Features

Capture public media and social
Create tracker record for mentions
Highlight high priority press mentions