Performance marketers: keep paid-media audiences aligned with pipeline updates
Performance marketers: keep paid-media audiences aligned with pipeline updates
Performance marketers miss pipeline audience changes, causing targeting and exclusion errors at launch. Zapier updates paid-media audiences so campaigns target the right accounts before launch.
Overview
Missed audience updates cost paid media teams wasted spend and missed target accounts. This workflow maps updated pipeline rows to your paid-media audiences so campaigns include or exclude the right accounts before launch. Marketing ops teams report faster prospecting and fewer audience mismatches.
Notable Features
- Push updated companies to audiences
- Include or exclude target accounts
- Track audience changes in spreadsheet