Ops director: keep donor subscriptions accurate in CRM

Directors of operations at online media miss mailing-list unsubscribes, risking noncompliant outreach and bad donor reports. Keep CRM contact records updated so donor managers stop sending to opted-out supporters.

Overview

Untracked unsubscribes expose online media outlets to compliance and reputational risk when donors keep receiving messages. This workflow ensures subscription status and unsubscribe dates land on the right CRM contact record, eliminating inadvertent outreach and improving donor reporting. Operations leaders report faster reconciliation and zero missed unsubscribes.

Notable Features

Update CRM contact unsubscribe fields
Record unsubscribe date in CRM
Notify donor managers on changes