Online media marketing directors: update loyalty profiles instantly

Marketing directors at online media companies see loyalty awards go stale, causing members to get irrelevant messages and risking subscriber churn. So campaigns use current activity and stay relevant.

Overview

Subscriber churn increases when loyalty awards aren't reflected in messaging. This workflow keeps member attributes current so marketing directors can target campaigns by recent activity and avoid irrelevant offers. Clients report faster targeting and fewer mis-sends.

Notable Features

Update member profiles on points
Segment audiences by recent activity
Prevent irrelevant campaign sends