News marketing ops capture contest entrants for campaigns
News marketing ops capture contest entrants for campaigns
Marketing ops at newspapers miss entrants when forms fail to capture them, hurting audience growth and targeting. Add entrants to your audience and analytics so marketers can segment and engage fast.
Overview
Marketing ops at newspapers risk audience growth and weaker ad targeting when contest entrants slip through forms. This workflow captures entrants into your audience platform and analytics dataset so marketers can segment and launch targeted campaigns quickly, resulting in faster follow-ups and cleaner audience lists.
Notable Features
- Add entrants to audience lists
- Record entries in analytics dataset
- Tag entrants for targeted campaigns