Move subscribers to lapsed list on plan cancellation

Your membership cancellations leave contacts in member segments, causing member-only emails to reach lapsed users. The workflow re-segments contacts so campaign lists are accurate within minutes.

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Overview

Subscription cancellations quickly make audience lists unreliable and can send member-only content to lapsed users. Use this flow to re-segment contacts automatically so your marketing manager and membership coordinator have accurate lists within minutes and can run precise retention or win-back outreach.