Move expired subscribers to expiry segment for reactivation

Your expired subscribers in active lists hurt engagement and deliverability. Re-segment them into an expiry list so campaign managers can run reactivation sends before the next broadcast.

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Overview

Expired or inactive subscribers sitting in active lists drag down engagement and threaten deliverability. This flow captures incoming status updates, moves those contacts into an expiry segment, and removes them from active paths so campaign managers can run reactivation sends before the next broadcast.