Move canceled athletes to lifecycle list and remove access

Your athlete cancellations lack audience updates, causing mis-sent campaigns. This provides campaign managers an accurate cancel audience for same-day retention outreach.

Overview

When athletes cancel a paid pass, your marketing audiences can quickly become inaccurate and retention campaigns lose focus. This workflow resegments canceled subscribers into a churn list and removes active-pass membership so your retention team can run same-day win-back campaigns.