Mental health CEO and marketing ops: reengage 120-day contacts

Marketing ops at mental health clinics lose 120-day inactive contacts, costing program enrollments. It flags them and starts a reengagement campaign so outreach is prioritized.

Overview

Marketing ops in mental health risk losing potential clients when inactive contacts sit untouched. This workflow automatically flags 120-day inactive contacts and enrolls them into a reengagement campaign, ensuring outreach is prioritized and zero follow-ups are missed. Teams report faster recontact and cleaner contact lists for campaign reporting.

Notable Features

Flag contacts entering unengaged segment
Enroll flagged contacts into sequence
Notify marketing ops of priority leads