Media buying managers capture opt-ins for retargeting audiences
Media buying managers capture opt-ins for retargeting audiences
Media buying managers lose opt-ins in the Opted-in but DID NOT BUY stage, risking missed retargeting. This workflow adds opt-ins to a central sheet and ad audiences so media buying can target quickly.
Overview
Opt-ins that sit idle become missed retargeting windows and wasted impressions for media buyers. This workflow ensures every opt-in feeds a central spreadsheet and ad audiences so media buying can launch targeted retargeting quickly; customers report faster audience builds and zero missed follow-ups.
Notable Features
- Add opted-in leads to spreadsheet
- Populate ad platform custom audience
- Tag leads for retargeting segments