Marketing VP: apply retention coupons at cancellation flow

Marketing VPs in entertainment miss retention when subscriptions cancel, creating billing confusion. Apply retention coupons to billing profiles on cancel and notify ops so records stay accurate.

Overview

Canceled subscribers in entertainment can erode recurring revenue and create messy billing records for reconciliation. This flow applies retention coupons at cancellation and alerts operations, preventing missed offers and improving billing accuracy—operations teams report cleaner records after similar deployments.

Notable Features

Apply retention coupon to profile
Notify operations on failed application
Log coupon attempts for reconciliation