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Marketing project managers stop sending to no-open contacts

Marketing project managers stop sending to no-open contacts

Marketing project managers see no-opens-60-days subscribers keep getting campaigns, harming deliverability and wasting sends. It unsubscribes them from email and SMS so deliverability recovers.

Marketing project managers stop sending to no-open contacts

Overview

Inactive contacts erode deliverability and waste campaign spend. This workflow ensures contacts added to the no-opens-60-days segment are unsubscribed across email and SMS, protecting sender reputation and keeping marketing focused on engaged audiences; teams report fewer wasted sends and clearer targeting.

Notable Features

  • Remove inactive subscribers from lists
  • Update suppression status across channels
  • Alert project managers of changes

Marketing project managers stop sending to no-open contacts