Marketing owner: Fix gender values for better lists

Marketing owners get inconsistent gender values on contacts, causing mis-segmented audiences and mis-targeted campaigns. Normalize gender on update so campaigns use consistent segments and reporting.

Overview

Inconsistent gender fields lead to mis-segmented audiences and mis-targeted campaigns for small marketing teams. This workflow enforces normalized gender values at each update, transforming segmentation accuracy and reducing manual data cleanups so campaigns target the right contacts and reporting is reliable.

Notable Features

Format gender values consistently
Update contact records on change
Prevent mis-segmented campaign audiences