Marketing ops: update primary social channel and count
Marketing ops: update primary social channel and count
Marketing ops see follower counts go stale, misdirecting campaigns. It updates the CRM primary social and follower count after follower changes, so marketers prioritize outreach to the true dominant channel.
Overview
Stale follower counts cause marketers to mis-target campaigns and miss high-value outreach opportunities. Keep each company's primary social network and follower count accurate in the CRM so marketers prioritize the true dominant channel and see fewer mis-targeted campaigns.
Notable Features
- Update CRM primary social field
- Determine dominant channel by followers
- Notify marketing ops on changes