Marketing ops stop missed terminations from support tickets

Marketing ops miss churn when support tickets log contract cancellations, causing retention misfires. It creates termination records for ops handoff so marketing ops pause ads and trigger win-back.

Overview

Missed termination handoffs waste ad spend and leave churn untracked. This workflow turns every cancellation ticket into an ops termination record and notifies marketing ops, eliminating missed handoffs so campaigns pause and win-back outreach can start immediately.

Notable Features

Create termination records automatically
Route cancellations to operations inbox
Pause paid campaigns on churn