Marketing ops: send consultation completions to ad platforms
Marketing ops: send consultation completions to ad platforms
Marketing ops miss attributing offline consultations when completion signals are lost, skewing campaign conversion data. Route consultations to ad platforms to reflect held meetings.
Overview
Marketing ops lose accurate campaign signals when offline consultations aren't recorded, which misaligns bidding and weakens ROI. This workflow forwards consultation completion signals into ad platforms so campaigns act on held meetings, delivering clearer attribution and eliminating missed conversion events.
Notable Features
- Forward completion events to ad platforms
- Match consultations to campaign identifiers
- Log sent conversions for auditing