Marketing ops: record verified emails and first-touch dates

Marketing ops lose verified status in CRM and HR, causing missed segmentation and outreach. Log verification and first-connection dates to lead and HR records so marketing targets verified contacts.

Overview

Unverified signups leave CRM and HR records stale, causing missed segmentation and delayed outreach. This workflow writes verification flags and first-connection dates into CRM and HR records so marketing can target verified audiences and HR can track onboarding touchpoints. Deliver cleaner lists and fewer missed follow-ups.

Notable Features

Log verification flags to CRM
Update HR contact first-connection date
Notify marketing when verification occurs