Marketing ops prevent approval delays for campaign purchases
Marketing ops prevent approval delays for campaign purchases
Marketing ops managers watch purchase requests pile up in inboxes, causing launch delays and missed media buys. This flow notifies approvers and requesters so campaigns launch on schedule.
Overview
When marketing ops let purchase approvals stall, campaign launches and media buys get missed. This workflow routes requests to the right approver, updates your tracker, notifies requesters and escalates stalled items—resulting in shorter approval cycles and zero missed follow-ups.
Notable Features
- Notify relevant approvers instantly
- Update request status in spreadsheet
- Escalate stalled approvals to managers