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Marketing ops: mark churned customers as lost pay-go

Marketing ops: mark churned customers as lost pay-go

Marketing ops miss cancellations, leaving churned customers in active lists and getting irrelevant campaigns. Flag Lost Pay-Go in CRM so campaigns exclude churned contacts and segments stay accurate.

Marketing ops: mark churned customers as lost pay-go

Overview

When cancellations don't update the CRM, marketing ops keep emailing churned customers and audience segments become noisy. This workflow marks contacts as Lost Pay-Go and removes them from active campaigns, preventing accidental sends and keeping audience segments accurate.

Notable Features

  • Flag CRM contacts as Lost Pay-Go
  • Remove churned contacts from lists
  • Notify marketing ops on changes

Marketing ops: mark churned customers as lost pay-go