Marketing ops: keep TAM roster updated from approvals

Marketing ops lose publisher properties when approved requests skip the TAM sheet, causing missed allocations. Keeping the TAM roster current ensures campaigns get correct allocations quickly.

Overview

Missed publisher properties create campaign allocation gaps and force manual reconciliation, risking delivery and budget alignment. This workflow keeps the TAM roster accurate and notifies ops on exceptions, eliminating missed allocations and reducing reconciliation cycles.

Notable Features

Check approved requests against TAM
Create or update roster rows
Alert marketing ops on exceptions