Marketing ops: keep sample requesters updated with tracking

Marketing ops miss touchpoints when sample shipments aren't confirmed, losing orders. Send shipping emails with tracking and a post-sample CTA so requesters know status and can reorder.

Overview

Marketing ops risk losing post-sample orders when shipment confirmations don't arrive. This workflow ensures every shipped sample triggers a tracking email plus a follow-up CTA, protecting post-sample conversion opportunities and eliminating missed follow-ups.

Notable Features

Send shipment confirmations with tracking
Add personalized post-sample CTA
Flag delivery issues for follow-up