Marketing ops keep recent payers in ad audiences
Marketing ops keep recent payers in ad audiences
Marketing ops miss retargeting when payment records with email or phone aren't added to ad audiences. It adds those contacts to your ad audience so marketers can target recent payers.
Overview
Marketing ops lose retargeting when payment contacts never reach ad audiences. This workflow captures emails and phone numbers from new or updated payments and feeds them into your advertising audiences so marketers can reach recent payers with relevant creative. That means fewer missed retargeting opportunities and tighter audience freshness for campaigns.
Notable Features
- Capture emails and phone numbers
- Add buyers to ad audiences
- Format and filter contact fields