Marketing ops: keep prospect exam dates accurate

Marketing ops coordinators lose campaign timing when CRM exam dates drift, causing mis-timed outreach and missed applicants. Mirror exam and admission fields into the student system so campaigns start from accurate prospect records.

Overview

Out-of-date prospect exam dates cause mis-timed enrollment outreach and wasted campaign spend. Mirror CRM exam and admission period updates into the student system so marketing ops launch campaigns from accurate records, preventing scheduling errors and reducing manual follow-up. The result is cleaner handoffs between marketing and admissions and fewer data reconciliation tasks.

Notable Features

Update student system prospect records
Trigger campaign segments on update
Notify ops on failed updates