Marketing ops: keep opted-in contacts updated and engaged
Marketing ops: keep opted-in contacts updated and engaged
Marketing ops miss consenting contacts when Express or Tacite opt-ins aren't recorded, creating outreach gaps. This workflow adds or updates consenting contacts in your marketing list in real time so campaigns reach consenting clients.
Overview
Opt-in gaps leave marketing ops with unreliable lists and missed outreach to eligible clients. This workflow captures Express and Tacite consents and ensures consenting contacts are added or updated in your marketing list so campaigns reliably reach current and former clients, eliminating manual list maintenance and reducing missed campaign-eligible contacts.
Notable Features
- Add consenting contacts to lists
- Update existing contact records
- Notify marketing ops on errors