Marketing ops keep KPI records updated from spreadsheets

Marketing ops see spreadsheet edits missed, leaving placement-by-source KPIs stale and skewing reports. This pushes changed rows into marketing database as KPI records so dashboards show current placements.

Overview

Stale placement-by-source KPIs drive bad campaign decisions and extra manual exports for marketing ops. This workflow routes spreadsheet updates straight into your marketing database as KPI records, eliminating stale dashboards and letting campaign managers act on current placement data.

Notable Features

Create KPI records from rows
Update dashboards with current placements
Filter and dedupe incoming rows