Marketing ops: keep daily ad spend centralized and current

Marketing ops lose time reconciling ad spend, leaving reports stale and risking budgets. Daily scheduled pulls update a central spend sheet so managers see current campaign costs for budgeting.

Overview

Manual ad reconciliation leaves budget reports stale and puts marketing ops in reactive mode. This workflow centralizes daily spend into a single workbook, reducing missed or stale cost entries and giving managers reliable cross-channel visibility. That means fewer manual reconciles and confident budgeting when planners meet.

Notable Features

Pull yesterday's ad spend nightly
Append normalized costs to workbook
Notify managers on failed updates