Marketing ops keep contacts matched with source IDs

Marketing ops lose recruiter contacts when source rows drift, causing missed outreach. It updates the master database and writes IDs back to source sheets, ensuring marketing has authoritative IDs.

Overview

Marketing ops lose outreach and campaign accuracy when source rows and master records diverge. This workflow keeps the master contact database authoritative and writes central IDs back to originating sheets, eliminating mis-segmented campaigns and enabling zero missed follow-ups.

Notable Features

Create or update contact records
Write central database IDs back
Filter and merge duplicate contacts